Problem
It’s hard to create new products that succeed.
Creating innovative products means building better solutions for existing problems or problems people didn’t even know they had. Unfortunately, most failed innovations start with pursuing an idea that wasn’t the right one to begin with, because it didn’t really solve people’s problems in a way that they wanted.
You might have a ton of ideas, but you don’t know which ones are great.
Technical co-founders are harder to come by. That’s why we keep our teams small and focused, so you can get the best of both worlds. Our project managers transparently communicate project progress so you can get back to working on what you’re good at.
Great ideas start with a plan.
Digital products aren’t successful unless they are part of a larger business or organization that supports it. You would never build an entire house without a blueprint, so why do so many people invest time, money, and resources in developing a product without one?
What if...
What if you could feel confident about pitching your idea in front of customers, partners, and investors without a working product?
What if you could communicate your user's behaviors, motivations, and goals better than they could, and knew what you wanted to build was what people wanted?
What if you could build deep relationships with your customers before you even have a product, and start proving your business model without technology?
Solution
Blueprint is a roadmap for your next great idea.
Starting at $5,000
Combining the best methods in Lean Start-up, Design Thinking, and Agile Development, we help you create a comprehensive plan for designing and building products people need.
Competitive Analysis
We’ll do an in-depth assessment of the strategies and technology of organizations doing similar work as yours to fully understand what’s been working for your users and what hasn’t. Conducting this research lets us understand what patterns we can follow to create the best user experience.
User Interviews
We believe that in-depth interviews of your ideal users are the only way to reflect real people’s behaviors, motivations, and needs. User research put people at the center of your product and informs the decisions you make when designing, building, and marketing technology. We’ll coordinate interviews with to get insights on why and how they might use your product, and ask them to use existing applications to uncover new insights.
Brand Guide
A basic brand identity serves as the foundation for the direction of your website and your app moving forward. We work with your team to build consensus on the vision, mission, and goals and build a basic brand guide for your branding and positioning.
Application Map and User Flow
After fully understanding your users’ needs, what you’ve outlined as requirements for your application, and looking at what your competitors are doing, we’ll create a list of requirements for what functionality your application should have to best serve your stakeholders and a high level outline of the pages and content of the platform and how a user will interact with it.